68 search results - page 3 / 14 » Dynamics of bid optimization in online advertisement auction... |
ESA
2009
Springer
13 years 10 months ago
2009
Springer
Sponsored search auctions provide a marketplace where advertisers can bid for millions of advertising opportunities to promote their products. The main difficulty facing the adver...
WWW
2009
ACM
14 years 6 months ago
2009
ACM
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
WSC
2000
13 years 6 months ago
2000
The need to understand dynamic behavior in auctions is increasing with the popularization of online auctions. Applications include designing auction mechanisms, bidding strategies...
WINE
2007
Springer
13 years 11 months ago
2007
Springer
The choice of a bidding language is crucial in auction design in order to correctly capture bidder utilities. We propose a new bidding model for the Adwords auctions of search eng...
CORR
2006
Springer
13 years 5 months ago
2006
Springer
Internet search companies sell advertisement slots based on users' search queries via an auction. While there has been previous work on the auction process and its game-theor...