20 search results - page 1 / 4 » Empirical Price Modeling for Sponsored Search |
WINE
2007
Springer
13 years 10 months ago
2007
Springer
We present a characterization of empirical price data from sponsored search auctions. We show that simple models drawing bid values independently from a fixed distribution can be...
WINE
2009
Springer
13 years 11 months ago
2009
Springer
It is widely believed that the value of acquiring a slot in a sponsored search list (that comes along with the organic links in a search engine’s result page) highly depends on ...
CORR
2010
Springer
13 years 4 months ago
2010
Springer
Sponsored search mechanisms have drawn much attention from both academic community and industry in recent years since the seminal papers of [3] and [4]. However, most of the exist...
WSDM
2010
ACM
14 years 2 months ago
2010
ACM
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
WINE
2007
Springer
13 years 10 months ago
2007
Springer
We study keyword auctions in a model where each advertiser has a value for every slot, which is not necessarily proportional to the number of clicks the advertiser expects to rece...