20 search results - page 2 / 4 » Empirical Price Modeling for Sponsored Search |
CORR
2008
Springer
13 years 5 months ago
2008
Springer
Abstract. Sponsored search involves running an auction among advertisers who bid in order to have their ad shown next to search results for specific keywords. The most popular auct...
CORR
2008
Springer
13 years 5 months ago
2008
Springer
We consider the Offline Ad Slot Scheduling problem, where advertisers must be scheduled to sponsored search slots during a given period of time. Advertisers specify a budget constr...
WINE
2009
Springer
13 years 11 months ago
2009
Springer
Sponsored search auction is used by most search engines to select ads to display on the web page of a search result, according to advertisers’ bidding prices. The income of this ...
KDD
2012
ACM
11 years 7 months ago
2012
ACM
Historical prices are important information that can help consumers decide whether the time is right to buy a product. They provide both a context to the users, and facilitate the...
WWW
2009
ACM
14 years 5 months ago
2009
ACM
In sponsored search, a number of advertising slots is available on a search results page, and have to be allocated among a set of advertisers competing to display an ad on the pag...