28 search results - page 1 / 6 » Enhancing mobile advertising via Bluetooth technology |
IJMC
2008
13 years 5 months ago
2008
: This paper presents a Multimedia Message Transmitter Tool (MMTT) that provides businesses with the opportunity to use Bluetooth wireless connectivity delivering the relevant info...
PERCOM
2006
ACM
14 years 4 months ago
2006
ACM
One of the challenges in pervasive computing is communication between a mobile user's terminal and the continuously changing local environment. Bluetooth is one potential opt...
AMI
2009
Springer
13 years 11 months ago
2009
Springer
Abstract: Nowadays modern advertising environments try to provide more efficient ads by targeting costumers based on their interests. Various approaches exist today as to how infor...
MSWIM
2006
ACM
13 years 11 months ago
2006
ACM
Mobile devices should allow users to exploit services anytime, without any place restriction and in a transparent way. The Bluetooth technology achieves this feature, by providing...
MSWIM
2003
ACM
13 years 10 months ago
2003
ACM
The seamless communication of data and voice over short-range, point-to-multipoint wireless links between mobile and/or stationary devices is becoming a reality by newly introduce...