28 search results - page 2 / 6 » Enhancing mobile advertising via Bluetooth technology |
ANSS
2003
IEEE
13 years 10 months ago
2003
IEEE
Bluetooth is an emerging technology in wireless applications, and many related issues are yet to be explored both in academia and industry. Because of the complexity and the dynam...
PET
2009
Springer
13 years 10 months ago
2009
Springer
This research analyzes consumer privacy issues pertaining to the newly developing wireless marketing context, specifically, wireless advertising messaging (WAM). We develop a conce...
MOBILWARE
2009
ACM
13 years 12 months ago
2009
ACM
The availability of heterogeneous wireless interfaces and of growing computing resources on widespread portable devices pushes for enabling innovative deployment scenarios where mo...
IASTEDSE
2004
13 years 6 months ago
2004
Considering the advances of wireless, mobile and positioning technologies and the high requirement of the mobile marketing world for reaching as many customers as possible in a pe...
AOIS
2006
13 years 6 months ago
2006
People tend to form social networks within geographical areas. This can be explained by the fact that generally geographical localities correspond to common interests (e.g. studen...