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SIGECOM
2011
ACM
219views ECommerce» more  SIGECOM 2011»
13 years 1 months ago
GSP auctions with correlated types
The Generalized Second Price (GSP) auction is the primary method by which sponsered search advertisements are sold. We study the performance of this auction in the Bayesian settin...
Brendan Lucier, Renato Paes Leme