19 search results - page 3 / 4 » Equilibrium Analysis of Dynamic Bidding in Sponsored Search ... |
CORR
2006
Springer
13 years 5 months ago
2006
Springer
Internet search companies sell advertisement slots based on users' search queries via an auction. While there has been previous work on the auction process and its game-theor...
SIGECOM
2011
ACM
12 years 8 months ago
2011
ACM
The Generalized Second Price (GSP) auction is the primary method by which sponsered search advertisements are sold. We study the performance of this auction in the Bayesian settin...
ATAL
2009
Springer
13 years 12 months ago
2009
Springer
We present a general methodology to automate the search for equilibrium strategies in games derived from computational experimentation. Our approach interleaves empirical game-the...
CORR
2010
Springer
13 years 4 months ago
2010
Springer
Sponsored search mechanisms have drawn much attention from both academic community and industry in recent years since the seminal papers of [3] and [4]. However, most of the exist...
GECCO
2005
Springer
13 years 11 months ago
2005
Springer
Many non-cooperative settings that could potentially be studied using game theory are characterized by having very large strategy spaces and payoffs that are costly to compute. Be...