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SIGIR
2010
ACM
11 years 5 months ago
Estimating advertisability of tail queries for sponsored search
Sponsored search is one of the major sources of revenue for search engines on the World Wide Web. It has been observed that while showing ads for every query maximizes shortterm r...
Sandeep Pandey, Kunal Punera, Marcus Fontoura, Van...
WWW
2009
ACM
12 years 2 months ago
Online expansion of rare queries for sponsored search
Sponsored search systems are tasked with matching queries to relevant advertisements. The current state-of-the-art matching algorithms expand the user's query using a variety...
Andrei Z. Broder, Peter Ciccolo, Evgeniy Gabrilovi...
WINE
2009
Springer
134views Economy» more  WINE 2009»
11 years 8 months ago
Contract Auctions for Sponsored Search
In sponsored search auctions advertisers typically pay a fixed amount per click that their advertisements receive. In particular, the advertiser and the publisher enter into a con...
Sharad Goel, Sébastien Lahaie, Sergei Vassi...
ESA
2009
Springer
167views Algorithms» more  ESA 2009»
11 years 6 months ago
Clustering-Based Bidding Languages for Sponsored Search
Sponsored search auctions provide a marketplace where advertisers can bid for millions of advertising opportunities to promote their products. The main difficulty facing the adver...
Mohammad Mahdian, Grant Wang
ICDE
2009
IEEE
163views Database» more  ICDE 2009»
12 years 3 months ago
A Data Structure for Sponsored Search
Abstract-- Inverted files have been very successful for document retrieval, but sponsored search is different. Inverted files are designed to find documents that match the query (a...
Arnd Christian König, Kenneth Ward Church, Ma...
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