32 search results - page 3 / 7 » Estimating advertisability of tail queries for sponsored sea... |
KDD
2009
ACM
13 years 11 months ago
2009
ACM
Implicit user feedback, including click-through and subsequent browsing behavior, is crucial for evaluating and improving the quality of results returned by search engines. Severa...
WWW
2010
ACM
13 years 11 months ago
2010
ACM
The core task of sponsored search is to retrieve relevant ads for the user’s query. Ads can be retrieved either by exact match, when their bid term is identical to the query, or...
WWW
2008
ACM
14 years 5 months ago
2008
ACM
Sponsored search is one of the enabling technologies for today's Web search engines. It corresponds to matching and showing ads related to the user query on the search engine...
CORR
2006
Springer
13 years 4 months ago
2006
Springer
Internet search companies sell advertisement slots based on users' search queries via an auction. While there has been previous work on the auction process and its game-theor...
WSDM
2010
ACM
14 years 2 months ago
2010
ACM
Recent advances in click model have positioned it as an attractive method for representing user preferences in web search and online advertising. Yet, most of the existing works f...