32 search results - page 6 / 7 » Estimating advertisability of tail queries for sponsored sea... |
WWW
2011
ACM
13 years 6 days ago
2011
ACM
Measuring the causal effects of online advertising (adfx) on user behavior is important to the health of the WWW publishing industry. In this paper, using three controlled experi...
CORR
2010
Springer
13 years 4 months ago
2010
Springer
We consider the problem of revenue-optimal dynamic mechanism design in settings where agents' types evolve over time as a function of their (both public and private) experien...
SIGIR
2009
ACM
13 years 11 months ago
2009
ACM
A growing trend in commercial search engines is the display of specialized content such as news, products, etc. interleaved with web search results. Ideally, this content should b...
LREC
2008
13 years 6 months ago
2008
We present an approach to the discovery of semantically similar terms that utilizes a web search engine as both a source for generating related terms and a tool for estimating the...
JUCS
2006
13 years 5 months ago
2006
: Everyone realizes how powerful the few big Web search engine companies have become, both in terms of financial resources due to soaring stock quotes and in terms of the still hid...