173 search results - page 1 / 35 » Evaluating brand value on the web |
WWW
2009
ACM
14 years 5 months ago
2009
ACM
The value of a brand name is an important factor that consumers often take into consideration when making their purchasing decisions. However, it is difficult for users to evaluat...
WWW
2007
ACM
14 years 5 months ago
2007
ACM
We investigate the effect of search engine brand (i.e., the identifying name or logo that distinguishes a product from its competitors) on evaluation of system performance. This r...
CSCW
2012
ACM
12 years 22 days ago
2012
ACM
Users have come to rely on automated route finding services for driving, public transit, walking, and bicycling. Current state of the art route finding algorithms typically rely...
ECIS
2003
13 years 6 months ago
2003
The theme of this paper is development of Web applications used by an organization to publish information to groups of users outside the organization. The paper focus on the chall...
RE
2001
Springer
13 years 9 months ago
2001
Springer
Diverse uses of information technology (IT) in organizations affect privacy. Developers of electronic commerce, database management, security mechanisms, telecommunication and col...