29 search results - page 1 / 6 » Evolving viral marketing strategies |
GECCO
2010
Springer
13 years 9 months ago
2010
Springer
One method of viral marketing involves seeding certain consumers within a population to encourage faster adoption of the product throughout the entire population. However, determi...
MMS
2007
13 years 6 months ago
2007
: Mobile viral marketing has a tremendous potential for communication and distribution purposes. Although seen as an important issue from the viewpoint of practitioners there has b...
WINE
2009
Springer
13 years 9 months ago
2009
Springer
Abstract. We study the use of viral marketing strategies on social networks that seek to maximize revenue from the sale of a single product. We propose a model in which the decisio...
WWW
2008
ACM
14 years 5 months ago
2008
ACM
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
GECCO
2006
Springer
13 years 8 months ago
2006
Springer
This paper presents an evolutionary algorithm to develop cooperative strategies for power buyers in a deregulated electrical power market. Cooperative strategies are evolved throu...