One method of viral marketing involves seeding certain consumers within a population to encourage faster adoption of the product throughout the entire population. However, determi...
: Mobile viral marketing has a tremendous potential for communication and distribution purposes. Although seen as an important issue from the viewpoint of practitioners there has b...
Abstract. We study the use of viral marketing strategies on social networks that seek to maximize revenue from the sale of a single product. We propose a model in which the decisio...
David Arthur, Rajeev Motwani, Aneesh Sharma, Ying ...
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
This paper presents an evolutionary algorithm to develop cooperative strategies for power buyers in a deregulated electrical power market. Cooperative strategies are evolved throu...