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KDD
2010
ACM
289views Data Mining» more  KDD 2010»
10 years 25 days ago
Exploitation and exploration in a performance based contextual advertising system
The dynamic marketplace in online advertising calls for ranking systems that are optimized to consistently promote and capitalize better performing ads. The streaming nature of on...
Wei Li 0010, Xuerui Wang, Ruofei Zhang, Ying Cui, ...
CIKM
2007
Springer
10 years 9 months ago
Just-in-time contextual advertising
Contextual Advertising is a type of Web advertising, which, given the URL of a Web page, aims to embed into the page (typically via JavaScript) the most relevant textual ads avail...
Aris Anagnostopoulos, Andrei Z. Broder, Evgeniy Ga...
CIKM
2009
Springer
10 years 9 months ago
Translating relevance scores to probabilities for contextual advertising
Information retrieval systems conventionally assess document relevance using the bag of words model. Consequently, relevance scores of documents retrieved for diļ¬€erent queries a...
Deepak Agarwal, Evgeniy Gabrilovich, Robert Hall, ...
BMCBI
2005
251views more  BMCBI 2005»
10 years 2 months ago
Contextual weighting for Support Vector Machines in literature mining: an application to gene versus protein name disambiguation
Background: The ability to distinguish between genes and proteins is essential for understanding biological text. Support Vector Machines (SVMs) have been proven to be very effici...
Tapio Pahikkala, Filip Ginter, Jorma Boberg, Jouni...
MOBISYS
2011
ACM
9 years 5 months ago
Opportunistic alignment of advertisement delivery with cellular basestation overloads
This paper is motivated by two observations: (1) cellular network operators are actively exploring advertisement delivery as a new means of revenue generation, and (2) cellular ba...
Ravi Kokku, Rajesh Mahindra, Sampath Rangarajan, H...
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