52 search results - page 1 / 11 » Exploring Mobile Service Adoption: Customer Preferences |
HICSS
2009
IEEE
13 years 11 months ago
2009
IEEE
Mobile technologies are gaining more popularity and diffusing into every aspect of our lives. Value Added Services (VAS) have a huge impact on consumers’ usage patterns. They ar...
I3E
2004
13 years 6 months ago
2004
ICMB
2005
IEEE
2005
IEEE
Mobile Customer Relationship Management: An Explorative Investigation of the Italian Consumer Market
13 years 10 months ago
Mobile Customer Relationship Management (CRM) services seem to have all the characteristics commonly associated to successful mobile services and have accordingly been predicted a...
IJEB
2008
13 years 4 months ago
2008
: Communication services are currently confronted with large changes due to the price erosion of services and the entry of new service providers. The gap has been filled with diffe...
ACMICEC
2004
ACM
13 years 10 months ago
2004
ACM
Elaborating on the rapid evolution of mobile entertainment services, this paper investigates customers’ preferences and attitudes towards mobile music services in Europe through...