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WWW
2010
ACM
13 years 11 months ago
Exploring searcher interactions for distinguishing types of commercial intent
An improved understanding of the relationship between search intent, result quality, and searcher behavior is crucial for improving the effectiveness of web search. While recent p...
Qi Guo, Eugene Agichtein
WEBI
2009
Springer
13 years 11 months ago
In the Mood to Click? Towards Inferring Receptiveness to Search Advertising
Abstract—We present a method for modeling, and automatically inferring, the current interest of a user in search advertising. Our task is complementary to that of predicting ad r...
Qi Guo, Eugene Agichtein, Charles L. A. Clarke, Az...
CIKM
2006
Springer
13 years 8 months ago
Evaluation by comparing result sets in context
Familiar evaluation methodologies for information retrieval (IR) are not well suited to the task of comparing systems in many real settings. These systems and evaluation methods m...
Paul Thomas, David Hawking