6 search results - page 1 / 2 » Factoring past exposure in display advertising targeting |
KDD
2012
ACM
11 years 6 months ago
2012
ACM
Online advertising is increasingly becoming more performance oriented, where the decision to show an advertisement to a user is made based on the user’s propensity to respond to...
AAAI
2008
13 years 6 months ago
2008
We propose an expressive auction design that allows advertisers to specify the kinds of demographics and websites they wish to target within an advertising network. The design all...
CCR
2010
13 years 4 months ago
2010
Online advertising is currently the richest source of revenue for many Internet giants. The increased number of online businesses, specialized websites and modern profiling techni...
WWW
2009
ACM
14 years 4 months ago
2009
ACM
Contextual advertising (also called content match) refers to the placement of small textual ads within the content of a generic web page. It has become a significant source of rev...
WINE
2009
Springer
13 years 10 months ago
2009
Springer
Sponsored search auction is used by most search engines to select ads to display on the web page of a search result, according to advertisers’ bidding prices. The income of this ...