Developing customers’ initial trust in e-businesses is critical for many online vendors, especially for startup companies. As an effort to understand initial trust in the busine...
Prior research has demonstrated that the degrees and impact of customer trust on purchase intentions change with online experience. While online trust research has incorporated an...
A validated model of trust was used as a framework for an empirical study to identify on- and offline factors that influence gamblers' perception of an online casino's t...