10 search results - page 1 / 2 » Factors relating to the decision to click on a sponsored lin... |
DSS
2007
13 years 4 months ago
2007
In this paper, we report results of an investigation into the factors influencing the selection of sponsored links by e-commerce Web searchers. In this research, 56 participants e...
WWW
2010
ACM
13 years 12 months ago
2010
ACM
Queries on major Web search engines produce complex result pages, primarily composed of two types of information: organic results, that is, short descriptions and links to relevan...
WINE
2009
Springer
13 years 11 months ago
2009
Springer
It is widely believed that the value of acquiring a slot in a sponsored search list (that comes along with the organic links in a search engine’s result page) highly depends on ...
SIGIR
2005
ACM
13 years 10 months ago
2005
ACM
This paper examines the reliability of implicit feedback generated from clickthrough data in WWW search. Analyzing the users’ decision process using eyetracking and comparing im...
INFSOF
2010
13 years 2 months ago
2010
Successful software development and management depends not only on the technologies, methods and processes employed but also on the judgments and decisions of the humans involved....