27 search results - page 1 / 6 » Familiarity and Trust: Measuring Familiarity with a Web Site |
PST
2004
13 years 6 months ago
2004
Abstract-- This work aims at measuring familiarity to contribute to the formalization of trust. Trust has always been bundled with familiarity to become a popular topic in the area...
IJISEC
2007
13 years 4 months ago
2007
In electronic marketplaces, trust is modeled, for instance, in order to allow buying agents to make effective selection of selling agents. Familiarity is often considered to be an ...
BCSHCI
2009
13 years 6 months ago
2009
Previous research has investigated how people either navigate the web as a whole, or find information on websites of which they have little previous knowledge. However, it is now ...
ENTER
2005
Springer
13 years 10 months ago
2005
Springer
This paper proposes a reactive website design strategy based on two complementary website analyses. An analysis of 15 Swiss hotels' combined log files – 345’440 web site ...
CSE
2009
IEEE
13 years 11 months ago
2009
IEEE
—Web 2.0 applications, including blogs, wikis and social networking sites, pose challenging privacy issues. Many users are unaware that search engines index personal information ...