3 search results - page 1 / 1 » Fighting online click-fraud using bluff ads |
CCR
2010
13 years 4 months ago
2010
Online advertising is currently the richest source of revenue for many Internet giants. The increased number of online businesses, specialized websites and modern profiling techni...
ESORICS
2009
Springer
13 years 8 months ago
2009
Springer
Abstract. Online advertising has been suffering serious click fraud problem. Fraudulent publishers can generate false clicks using malicious scripts embedded in their web pages. Ev...
SIGCOMM
2012
ACM
11 years 6 months ago
2012
ACM
Advertising plays a vital role in supporting free websites and smartphone apps. Click-spam, i.e., fraudulent or invalid clicks on online ads where the user has no actual interest ...