Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...
Arpita Ghosh, Benjamin I. P. Rubinstein, Sergei Va...
The blogosphere--the totality of blog-related Web sites-has become a great source of trend analysis in areas such as product survey, customer relationship, and marketing. Existing...
This paper formalizes the semantics of trust and studies the transitivity of trust. On the Web, people and software agents have to interact with “strangers”. This makes trust ...
whose titles and abstracts sound very interesting, the pile of unread reports continues to grow on the table in my office." (How quaint the terminology: mail and electronic me...
As personal assistant software matures and assumes more autonomous control of its users’ activities, it becomes more critical that this software can explain its task processing....
Deborah L. McGuinness, Alyssa Glass, Michael Wolve...