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WWW
2009
ACM
14 years 5 months ago
Adaptive bidding for display advertising
Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...
Arpita Ghosh, Benjamin I. P. Rubinstein, Sergei Va...
CIKM
2006
Springer
13 years 9 months ago
Eigen-trend: trend analysis in the blogosphere based on singular value decompositions
The blogosphere--the totality of blog-related Web sites-has become a great source of trend analysis in areas such as product survey, customer relationship, and marketing. Existing...
Yun Chi, Belle L. Tseng, Jun'ichi Tatemura
ACMICEC
2006
ACM
191views ECommerce» more  ACMICEC 2006»
13 years 11 months ago
An ontology of trust: formal semantics and transitivity
This paper formalizes the semantics of trust and studies the transitivity of trust. On the Web, people and software agents have to interact with “strangers”. This makes trust ...
Jingwei Huang, Mark S. Fox
CACM
2006
102views more  CACM 2006»
13 years 5 months ago
Infoglut
whose titles and abstracts sound very interesting, the pile of unread reports continues to grow on the table in my office." (How quaint the terminology: mail and electronic me...
Peter J. Denning
FLAIRS
2007
13 years 7 months ago
Explaining Task Processing in Cognitive Assistants that Learn
As personal assistant software matures and assumes more autonomous control of its users’ activities, it becomes more critical that this software can explain its task processing....
Deborah L. McGuinness, Alyssa Glass, Michael Wolve...