In this paper, we attempt to specify the influencer and the influential terms in consumer package goods by using the influence diffusion model (IDM). IDM calculates the spread of ...
The best recommender system is useless if consumers are not interested in its recommendations. Hence it is vital for e-commerce operators who apply recommender systems to get insi...
This study examines online brand trust and its influencing factors in the specific context of online air ticket buyers in Malaysia. Summarizing academic literature on online brand...
Personal privacy has become one of the pressure points that comprises utmost primacy in the scientific community. An often debated privacy issue concerns the means of soliciting c...
During recent years, microprocessor energy consumption has been surging and efforts to reduce power and energy have received a lot of attention. At the same time, virtual executio...