167 search results - page 3 / 34 » Finding advertising keywords on web pages |
WWW
2004
ACM
14 years 6 months ago
2004
ACM
This paper discusses the possibilities of the Semantic Web technologies in both annotating services and delivering relevant services to end-users. We propose an ontologybased mech...
SIGIR
2009
ACM
14 years 21 days ago
2009
ACM
We define and study the process of context transfer in search advertising, which is the transition of a user from the context of Web search to the context of the landing page tha...
SIGIR
2005
ACM
13 years 11 months ago
2005
ACM
The current boom of the Web is associated with the revenues originated from on-line advertising. While search-based advertising is dominant, the association of ads with a Web page...
SIGIR
2004
ACM
13 years 11 months ago
2004
ACM
List question answering (QA) offers a unique challenge in effectively and efficiently locating a complete set of distinct answers from huge corpora or the Web. In TREC-12, the med...
NSDI
2008
13 years 8 months ago
2008
While web pages sent over HTTP have no integrity guarantees, it is commonly assumed that such pages are not modified in transit. In this paper, we provide evidence of surprisingly...