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KDD
2010
ACM
289views Data Mining» more  KDD 2010»
13 years 2 months ago
Exploitation and exploration in a performance based contextual advertising system
The dynamic marketplace in online advertising calls for ranking systems that are optimized to consistently promote and capitalize better performing ads. The streaming nature of on...
Wei Li 0010, Xuerui Wang, Ruofei Zhang, Ying Cui, ...
WWW
2007
ACM
14 years 5 months ago
Spam double-funnel: connecting web spammers with advertisers
Spammers use questionable search engine optimization (SEO) techniques to promote their spam links into top search results. In this paper, we focus on one prevalent type of spam ? ...
Yi-Min Wang, Ming Ma, Yuan Niu, Hao Chen
KDD
2009
ACM
257views Data Mining» more  KDD 2009»
13 years 11 months ago
Argo: intelligent advertising by mining a user's interest from his photo collections
In this paper, we introduce a system named Argo which provides intelligent advertising made possible from users’ photo collections. Based on the intuition that user-generated ph...
Xin-Jing Wang, Mo Yu, Lei Zhang, Rui Cai, Wei-Ying...
INFOCOM
2010
IEEE
13 years 3 months ago
ISP-Enabled Behavioral Ad Targeting without Deep Packet Inspection
—Online advertising is a rapidly growing industry currently dominated by the search engine ’giant’ Google. In an attempt to tap into this huge market, Internet Service Provid...
Gabriel Maciá-Fernández, Yong Wang, ...
IR
2010
13 years 3 months ago
Learning to rank with (a lot of) word features
In this article we present Supervised Semantic Indexing (SSI) which defines a class of nonlinear (quadratic) models that are discriminatively trained to directly map from the word...
Bing Bai, Jason Weston, David Grangier, Ronan Coll...