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JUCS
2006
13 years 4 months ago
2006
: Everyone realizes how powerful the few big Web search engine companies have become, both in terms of financial resources due to soaring stock quotes and in terms of the still hid...
ESA
2009
Springer
13 years 11 months ago
2009
Springer
Abstract. Most recent papers addressing the algorithmic problem of allocating advertisement space for keywords in sponsored search auctions assume that pricing is done via a first...
DASFAA
2004
IEEE
13 years 8 months ago
2004
IEEE
The information on the World Wide Web is growing without bound. Users may have very diversified preferences in the pages they target through a search engine. It is therefore a chal...
WSDM
2010
ACM
14 years 1 months ago
2010
ACM
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...