A challenge for many online production communities is to direct their members to accomplish tasks that are important to the group, even when these tasks may not match individual m...
There is an explosion of community-generated multimedia content available online. In particular, Flickr constitutes a 200-million photo sharing system where users participate foll...
We initiate the study of an interesting aspect of sponsored search advertising, namely the consequences of broad match- a feature where an ad of an advertiser can be mapped to a b...