This case study describes ethnographic interviews with vehicle buyers to learn how they make purchase decisions. The research was conducted for J. Walter Thompson (JWT), the digit...
In many different managerial contexts, consumers "leave money on the table" by, for example, their failure to claim rebates, use available coupons, and so on. This proje...
Michael Braun, Peter S. Fader, Eric T. Bradlow, Ho...
Bids submitted in auctions are usually treated as enforceable commitments in most bidding and auction theory literature. In reality bidders often withdraw winning bids before the ...
Ratings (also known as recommendations) provide an efficient and effective way to build trust relationship in the human society, by making use of the information from others rathe...