2 search results - page 1 / 1 » Gender demographic targeting in sponsored search |
CHI
2010
ACM
13 years 11 months ago
2010
ACM
In this research, we evaluate the effect of gender in analyzing the performance of sponsored search advertising. We examine a log file with data comprised of nearly 7,000,000 reco...
SIGIR
2010
ACM
13 years 8 months ago
2010
ACM
How does the web search behavior of “rich” and “poor” people differ? Do men and women tend to click on different results for the same query? What are some queries almost...