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CORR
2008
Springer
13 years 5 months ago
2008
Springer
We consider the Offline Ad Slot Scheduling problem, where advertisers must be scheduled to sponsored search slots during a given period of time. Advertisers specify a budget constr...
ICMCS
2009
IEEE
13 years 3 months ago
2009
IEEE
With the proliferation of online media services, video ads are pervasive across various platforms involving internet services and interactive TV services. Existing research effort...
CORR
2008
Springer
13 years 5 months ago
2008
Springer
Many advertisers (bidders) use Internet systems to buy advertisements on publishers' webpages or on traditional media such as radio, TV and newsprint. They seek a simple, onl...