Given the amount of perceived risk involved in Internet shopping, many potential Internet shoppers tend to wait and observe the experiences of others who have tried it before cons...
Matthew K. O. Lee, Christy M. K. Cheung, Choon-Lin...
E-commerce has brought both opportunities and challenges to Internet marketers. One challenge facing the marketers is to "convert" Internet users who are reluctant to bu...
It has been widely recognized that online opinions constitute important informational sources for consumers and producers. The open nature of communication supported by social med...
Recommender systems have been developed to address the abundance of choice we face in taste domains (films, music, restaurants) when shopping or going out. However, consumers curr...
Philip Bonhard, Clare Harries, John D. McCarthy, M...