Previous research has investigated how people either navigate the web as a whole, or find information on websites of which they have little previous knowledge. However, it is now ...
The schema or mental structures that people apply towards other people has been shown to influence the way people cooperate with others. Schemas evoke behavioral scripts. In this ...
Even though "providing insight" has been considered one of the main purposes of information visualization (InfoVis), we feel that insight is still a not-well-understood ...
Ji Soo Yi, Youn ah Kang, John T. Stasko, Julie A. ...
This paper proposes a reactive website design strategy based on two complementary website analyses. An analysis of 15 Swiss hotels' combined log files – 345’440 web site ...
Roland Schegg, Thomas Steiner, Thouraya Gherissi-L...
This case study describes ethnographic interviews with vehicle buyers to learn how they make purchase decisions. The research was conducted for J. Walter Thompson (JWT), the digit...