8 search results - page 1 / 2 » How much can behavioral targeting help online advertising |
WWW
2009
ACM
14 years 5 months ago
2009
ACM
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
KDD
2009
ACM
13 years 9 months ago
2009
ACM
Behavioral Targeting (BT), which aims to deliver the most appropriate advertisements to the most appropriate users, is attracting much attention in online advertising market. A ke...
WWW
2011
ACM
12 years 11 months ago
2011
ACM
Measuring the causal effects of online advertising (adfx) on user behavior is important to the health of the WWW publishing industry. In this paper, using three controlled experi...
ICDCS
2011
IEEE
12 years 4 months ago
2011
IEEE
—Advertising has become an integral and inseparable part of the World Wide Web. However, neither public auditing nor monitoring mechanisms still exist in this emerging area. In t...
UAI
2000
13 years 5 months ago
2000
A simple advertising strategy that can be used to help increase sales of a product is to mail out special o ers to selected potential customers. Because there is a cost associated...