8 search results - page 2 / 2 » How much can behavioral targeting help online advertising |
GROUP
2007
ACM
13 years 8 months ago
2007
ACM
The tension between privacy and awareness has been a persistent difficulty in distributed environments that support opportunistic and informal interaction. For example, many aware...
CCS
2011
ACM
12 years 4 months ago
2011
ACM
Cloaking is a common “bait-and-switch” technique used to hide the true nature of a Web site by delivering blatantly different semantic content to different user segments. It i...
JUCS
2006
13 years 4 months ago
2006
: Everyone realizes how powerful the few big Web search engine companies have become, both in terms of financial resources due to soaring stock quotes and in terms of the still hid...