4 search results - page 1 / 1 » Identifying Hesitant and Interested Customers for Targeted S... |
SDM
2004
SIAM
13 years 6 months ago
2004
SIAM
Segmentation based on RFM (Recency, Frequency, and Monetary) has been used for over 50 years by direct marketers to target a subset of their customers, save mailing costs, and imp...
IDEAL
2007
Springer
13 years 11 months ago
2007
Springer
In the information age, online collaboration and social networks are of increasing importance and quickly becoming an integral part of our lifestyle. In business, social networking...
IJBIS
2010
13 years 2 months ago
2010
Fingerprinting is a well known approach for identifying multimedia data without having the original data present but what amounts to its essence or "DNA". Current approa...
CLEF
2010
Springer
13 years 5 months ago
2010
Springer
There has been a growing interest in monitoring the social media presence of companies for improved marketing. Many public APIs are available for tapping into the data, and there a...