In this paper we process and analyze web search engine query and click data from the perspective of the documents (URL’s) selected. We initially define possible document categor...
Behavioral Targeting (BT), which aims to deliver the most appropriate advertisements to the most appropriate users, is attracting much attention in online advertising market. A ke...
Xiaohui Wu, Jun Yan, Ning Liu, Shuicheng Yan, Ying...
Parallel browsing describes a behavior where users visit Web pages in multiple concurrent threads. Web browsers explicitly support this by providing tabs. Although parallel browsi...
We describe results from Web search log studies aimed at elucidating user behaviors associated with queries and destination URLs that appear with different frequencies. We note th...
Doug Downey, Susan T. Dumais, Daniel J. Liebling, ...
The Web is a dynamic, ever-changing collection of information accessed in a dynamic way. This paper explores the relationship between Web page content change (obtained from an hou...