This case study describes ethnographic interviews with vehicle buyers to learn how they make purchase decisions. The research was conducted for J. Walter Thompson (JWT), the digit...
Companies in a variety of industries (e.g., airlines, hotels, theaters) often use last-minute sales to dispose of unsold capacity. Although this may generate incremental revenues ...
Kinshuk Jerath, Serguei Netessine, Senthil K. Veer...
We investigate the potential of geospatiotemporal data mining of multi-year land surface phenology data (250 m Normalized Difference Vegetation Index (NDVI) values derived from th...
Forrest M. Hoffman, Richard Tran Mills, Jitendra K...
The prediction of fault-prone modules in a software project has been the topic of many studies. In this paper, we investigate whether metrics available early in the development li...
In the complex and dynamic environment of electronic marketplaces, organisations need to identify the issues that will impact on their identification and realisation of benefits. ...