52 search results - page 1 / 11 » Improving Ad Relevance in Sponsored Search |
WSDM
2010
ACM
14 years 2 months ago
2010
ACM
We describe a machine learning approach for predicting sponsored search ad relevance. Our baseline model incorporates basic features of text overlap and we then extend the model t...
WWW
2009
ACM
14 years 5 months ago
2009
ACM
Sponsored search systems are tasked with matching queries to relevant advertisements. The current state-of-the-art matching algorithms expand the user's query using a variety...
WWW
2010
ACM
13 years 11 months ago
2010
ACM
The core task of sponsored search is to retrieve relevant ads for the user’s query. Ads can be retrieved either by exact match, when their bid term is identical to the query, or...
WWW
2010
ACM
13 years 11 months ago
2010
ACM
We explore the use of the landing page content in sponsored search ad selection. Specifically, we compare the use of the ad’s intrinsic content to augmenting the ad with the wh...
WWW
2010
ACM
13 years 11 months ago
2010
ACM
Queries on major Web search engines produce complex result pages, primarily composed of two types of information: organic results, that is, short descriptions and links to relevan...