52 search results - page 3 / 11 » Improving Ad Relevance in Sponsored Search |
SIGIR
2008
ACM
13 years 5 months ago
2008
ACM
The primary business model behind Web search is based on textual advertising, where contextually relevant ads are displayed alongside search results. We address the problem of sel...
WWW
2008
ACM
14 years 6 months ago
2008
ACM
Current web search engines return result pages containing mostly text summary even though the matched web pages may contain informative pictures. A text excerpt (i.e. snippet) is ...
NIPS
2007
13 years 6 months ago
2007
We propose a model that leverages the millions of clicks received by web search engines to predict document relevance. This allows the comparison of ranking functions when clicks ...
SIGIR
2011
ACM
12 years 8 months ago
2011
ACM
Using relevance feedback can significantly improve (ad hoc) retrieval effectiveness. Yet, if little feedback is available, effectively exploiting it is a challenge. To that end,...
WWW
2009
ACM
14 years 6 months ago
2009
ACM
This paper proposes an efficient relevance feedback based interactive model for keyword generation in sponsored search advertising. We formulate the ranking of relevant terms as a...