78 search results - page 1 / 16 » Improving Marketing Response by Data Mining in Social Networ... |
ASUNAM
2010
IEEE
13 years 6 months ago
2010
IEEE
CDVE
2007
Springer
13 years 10 months ago
2007
Springer
Organizations are under increasing pressures to manage all of the personal data concerning their customers and employees in a responsible manner. With the advancement of informatio...
KDD
2010
ACM
13 years 6 months ago
2010
ACM
Influence maximization, defined by Kempe, Kleinberg, and Tardos (2003), is the problem of finding a small set of seed nodes in a social network that maximizes the spread of influe...
SIGKDD
2002
13 years 4 months ago
2002
In database marketing, data mining has been used extensively to find the optimal customer targets so as to maximize return on investment. In particular, using marketing campaign d...
KDD
2005
ACM
14 years 4 months ago
2005
ACM