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INTERACT
2003
13 years 6 months ago
Improving Usability of E-Commerce Sites by Tracking Eye Movements
: Usability evaluation techniques such as user-observations, cognitive walkthroughs, or heuristic evaluations can be applied to evaluate the usability of multimedia interfaces of c...
Ekaterini Tzanidou
CVPR
2005
IEEE
14 years 6 months ago
Eye Gaze Tracking under Natural Head Movements
Most available remote eye gaze trackers based on Pupil Center Corneal Reflection (PCCR) technique have two characteristics that prevent them from being widely used as an important...
Zhiwei Zhu, Qiang Ji
CHI
2004
ACM
14 years 5 months ago
Regressions re-visited: a new definition for the visual display paradigm
We revisit the definition of regressions in eye tracking, having found existing definitions, formulated within a reading paradigm, unsuitable for visual display assessment. The ne...
James A. Renshaw, Janet Finlay, David A. Tyfa, Rob...
INTERACT
2003
13 years 6 months ago
Attention Tracking - Measuring the Focus of Attention
: As in advertising, online information works best if the users instantly realize the message conveyed. There is no easy to use and valid method for measuring what the viewers actu...
Christopher Mueller, Andy Disler, Daniel Felix