We study principled methods for incorporating user utility into the selection of sponsored search ads. We describe variations of the GSP allocation/pricing mechanism that accommod...
We consider the problem of designing auctions with worst case revenue guarantees for sponsored search. This problem differs from previous work because of ad dependent clickthroug...
We consider the Offline Ad Slot Scheduling problem, where advertisers must be scheduled to sponsored search slots during a given period of time. Advertisers specify a budget constr...
Jon Feldman, S. Muthukrishnan, Evdokia Nikolova, M...