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    MANSCI
    2007
    65views more  MANSCI 2007»
    Industry Level Supplier-Driven IT Spillovers
    13 years 5 months ago
    Industry Level Supplier-Driven IT Spillovers
    Download  www.stern.nyu.edu
    Zhuo (June) Cheng, Barrie R. Nault
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    WWW
    2008
    ACM
    182views Internet Technology» more  WWW 2008»
    Analyzing search engine advertising: firm behavior and cross-selling in electronic markets
    14 years 6 months ago
    Analyzing search engine advertising: firm behavior and cross-selling in electronic markets
    Download  www2008.org
    The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...
    Anindya Ghose, Sha Yang
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