In this paper we investigate how people use online rating information to inform decision making. We examine whether a theory of searching for information to discriminate between a...
ct 7 Modern technology is succeeding in delivering more information to people at ever faster rates. Under traditional 8 views of rational decision making where individuals should e...
While social interactions are critical to understanding consumer behavior, the relationship between social and commerce networks has not been explored on a large scale. We analyze...
Simple lexicographic decision heuristics that consider cues one at a time in a particular order and stop searching for cues as soon as a decision can be made have been shown to be...
A validated model of trust was used as a framework for an empirical study to identify on- and offline factors that influence gamblers' perception of an online casino's t...