In this paper we present the application of the inductive database approach to two practical analytical case studies: Web usage mining in Web logs and financial data. As far as co...
Rosa Meo, Pier Luca Lanzi, Maristella Matera, Dani...
Web personalization is the process of customizing a web site to the needs of each specific user or set of users. Personalization of a web site may be performed by the provision of ...
Magdalini Eirinaki, Dimitrios Mavroeidis, George T...
A web site should be easy to browse by visitors. However, sometimes the reality is quite different. Situations like several unrelated topics in a single web page may lead to confus...
Automatic and non-invasive web personalization seems to be a challenge for nowadays web sites. Many web mining techniques are used to achieve this goal. Since current web sites evo...
In Internet marketing, Web audience analysis is essential to understanding the visitors’ needs. However, the existing analysis tools fail to deliver summarized and conceptual me...