In this paper, we propose a new version of the topological maps algorithm, which has been used to cluster web site visitors. These are characterized by partially redundant variabl...
The web data or data originated on the Web contain information and knowledge which allows improving web site efficiency and effectiveness to attract and retain visitors. However, w...
The primary purpose of this paper is to describe the theoretical underpinnings of the construct Para-social Presence (PSP). Para-social presence refers to the extent to which a me...
Navigating through a large Web site can be a frustrating exercise. Many sites employ Site Maps to help visitors understand the overall structure of the site. However, by their ver...