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HICSS
2002
IEEE
108views Biometrics» more  HICSS 2002»
13 years 10 months ago
Measuring and Assessing Online Store Image: A Study of Two Online Bookshops in the Benelux
The objectives of the research project described in this paper are (1) to develop reliable and valid measures for the components of online store image, and (2) to examine the infl...
Hans van der Heijden, Tibert Verhagen