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» Investigating Consumer Purchase Behavior in Related Technolo...
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WWW
2009
ACM
14 years 6 months ago
Community gravity: measuring bidirectional effects by trust and rating on online social networks
Several attempts have been made to analyze customer behavior on online E-commerce sites. Some studies particularly emphasize the social networks of customers. Users' reviews ...
Yutaka Matsuo, Hikaru Yamamoto
WWW
2009
ACM
14 years 6 months ago
Evaluating brand value on the web
The value of a brand name is an important factor that consumers often take into consideration when making their purchasing decisions. However, it is difficult for users to evaluat...
Takuya Kobayashi, Hiroaki Ohshima, Satoshi Oyama, ...
ICSE
2008
IEEE-ACM
14 years 6 months ago
Interval quality: relating customer-perceived quality to process quality
We investigate relationships among software quality measures commonly used to assess the value of a technology, and several aspects of customer perceived quality measured by Inter...
Audris Mockus, David M. Weiss
WWW
2008
ACM
14 years 6 months ago
How to influence my customers?: the impact of electronic market design
This paper investigates the strategic decisions of online vendors for offering different mechanism, such as sampling and online reviews of information products, to increase their ...
Nan Hu, Ling Liu, Bin Chen, Jialie Shen