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» Just-in-time contextual advertising
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KAIS
2010
129views more  KAIS 2010»
10 years 2 months ago
Sentiment-oriented contextual advertising
Web advertising (Online advertising), a form of advertising that uses the World Wide Web to attract customers, has become one of the world’s most important marketing channels. Th...
Teng-Kai Fan, Chia-Hui Chang
IMC
2010
ACM
10 years 2 months ago
Challenges in measuring online advertising systems
Online advertising supports many Internet services, such as search, email, and social networks. At the same time, there are widespread concerns about the privacy loss associated w...
Saikat Guha, Bin Cheng, Paul Francis
AAAI
2010
10 years 5 months ago
Visual Contextual Advertising: Bringing Textual Advertisements to Images
Advertising in the case of textual Web pages has been studied extensively by many researchers. However, with the increasing amount of multimedia data such as image, audio and vide...
Yuqiang Chen, Ou Jin, Gui-Rong Xue, Jia Chen, Qian...
KDD
2010
ACM
289views Data Mining» more  KDD 2010»
10 years 2 months ago
Exploitation and exploration in a performance based contextual advertising system
The dynamic marketplace in online advertising calls for ranking systems that are optimized to consistently promote and capitalize better performing ads. The streaming nature of on...
Wei Li 0010, Xuerui Wang, Ruofei Zhang, Ying Cui, ...
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