36 search results - page 1 / 8 » Just-in-time contextual advertising |
KAIS
2010
13 years 2 months ago
2010
Web advertising (Online advertising), a form of advertising that uses the World Wide Web to attract customers, has become one of the world’s most important marketing channels. Th...
WWW
2010
ACM
13 years 2 months ago
2010
ACM
IMC
2010
ACM
13 years 2 months ago
2010
ACM
Online advertising supports many Internet services, such as search, email, and social networks. At the same time, there are widespread concerns about the privacy loss associated w...
AAAI
2010
13 years 5 months ago
2010
Advertising in the case of textual Web pages has been studied extensively by many researchers. However, with the increasing amount of multimedia data such as image, audio and vide...
KDD
2010
ACM
13 years 2 months ago
2010
ACM
The dynamic marketplace in online advertising calls for ranking systems that are optimized to consistently promote and capitalize better performing ads. The streaming nature of on...