36 search results - page 2 / 8 » Just-in-time contextual advertising |
CIKM
2009
Springer
13 years 8 months ago
2009
Springer
This paper addresses the concept of Blogger-Centric Contextual Advertising, which refers to the assignment of personal ads to any blog page, chosen in according to bloggers' ...
WWW
2008
ACM
14 years 5 months ago
2008
ACM
As the largest online marketplace, eBay strives to promote its inventory throughout the Web via different types of online advertisement. Contextually relevant links to eBay assets...
WWW
2009
ACM
14 years 5 months ago
2009
ACM
Contextual advertising (also called content match) refers to the placement of small textual ads within the content of a generic web page. It has become a significant source of rev...
CIKM
2008
Springer
13 years 6 months ago
2008
Springer
In contextual advertising, estimating the number of impressions of an ad is critical in planning and budgeting advertising campaigns. However, producing this forecast, even within...
DOCENG
2010
ACM
13 years 5 months ago
2010
ACM
: Contextual Advertising for Web Article Printing Shengwen Yang, Jianming Jin, Parag Joshi, Sam Liu HP Laboratories HPL-2010-79 printed ad, web printing, article extraction, conte...